Julie Terranova, founder of the jewelry brand YAY (You Are Young) created in 2014, decided to welcome her community of fans to her boutique-workshop on rue Pastourelle. YAY, an exclamation which in addition to arousing joy, provokes a discharge of emotion at the sight of this fruity and Mediterranean candy box, where its creations made in France are gathered on the ground floor, ready to be tried and taken into the stride.
Upstairs, in her workshop, the designer imagines her models of rings, cuffs, hoop earrings, necklaces and chains, body and head jewelry. We will find his inspirations (moodboards), colors, shapes, stones, sketches and prototypes.
Each piece of jewelry made by hand with natural stones and findings in “gold-filled 14Kt”* or 925 silver, becomes a real “lucky charm” to collect without feeling guilty because the prices, which range from €10 to €160, are so affordable. and the materials chosen to last.
In addition to her ultra-delicate traditional pieces, for this season, shaken up by confinement, the designer and her team have chosen to rethink the catalog to focus on the most timeless models which she has grouped under the name “Back to Basics” . A collection of sure values, essential everyday companions that we won't get tired of anytime soon.
*Gold Filled 14kt is a very resistant and anti-allergenic material produced in the United States, an economical alternative to solid gold. It is a gold envelope over a metallic base such as copper.
YAY – designer jewelry
26 Rue Pastourelle, 75003 Paris
Tuesday to Saturday from 11 p.m. to 19 p.m.
Tel: +01 53 69 06 19
Text: Sandrine Maggiani
Photos: YAY
04.11.20
