Monsieur is a woman! No, it is not a surrealist phrase from Magritte but a brand, Monsieur, created by a woman, Nadia Azoug.
This former sociologist with a tanagra physique has accomplished her dream: to establish herself in the world of small jewelry without being a jeweler, lapidary or gemologist.
In 2010, this self-taught woman launched herself with zero business plan, but a lot of common sense and instinct. She settled in the Marais, not far from Carreau du Temple in this old jewelers' district.
Its ambition: to offer jewelry “made in Paris”, more accessible than on Place Vendôme and more qualitative than costume jewelry.
Bingo! Success and recognition come quickly rendez-vous. From 2011, his creations were spread over eight pages in Elle magazine, worn by Marion Cotillard.
And to think that this adventure was born in a bar in the 11th arrondissement where Nadia Azoug was the manager.
Gentleman Rings
There, more than a decade later, she discusses almost every time with a Parisian jeweler. “We talked about everything and nothing but also and above all about his job. Little by little, I understood that I too wanted to make jewelry,” says the woman who could also be called “Madame Monsieur.”
Purchase of raw materials, distribution, artisanal manufacturing, everything is imagined and manufactured by the small in-house team which has two addresses: the historic boutique on rue Charlot and the nearby workshop-boutique on rue Perrée.
The creations are handcrafted by the jewelers, for all to see. Each step, from foundry to enameling, including gilding and setting, is carried out by an experienced craftsman whose specialty is this.
Monsieur’s style? These are jewels of great finesse – in gold, vermeil or silver, enhanced with fine or precious stones but above all easy to wear. Prices vary from 30 euros to 6000 euros for tailor-made items. We just want to say: well done ma’am!
Monsieur – Boutique workshop
53 Rue Charlot, 1 Rue Perrée, 75003 Paris
Monday to Saturday 10 am to 18 pm
Tel: +06 50 02 01 75
Text: Katia Barillot
18.12.21
