What do rock music and ice cream have to do with each other? At first glance, none… except for a certain François-Xavier Goudemand, a marketing professional who is also crazy about rock, hard rock and metal, who published Oh My Rock!, a book about the origin of the names of 101 music groups, published in 2021. With Claire, his wife, a former IT project manager (she also loves music), he has just opened Moustache, in the Marais, which, at the end of rue de Bretagne, on the Square du Temple side, sells excellent ice cream without additives, colorings, preservatives or GMOs.
Photo: Mustache ice cream parlor
"Mustache?" It could be Freddie Mercury's, to whom the ice cream-owning couple dedicated Kind of Magic!, a coconut cream-based ice cream with nettle and chia seeds. But, in reality, the name refers to the "mustache" that those with a sweet tooth create by unintentionally dabbing the tops of their lips with their cone.
The house offers nearly 150 perfumes – yes, 150, one-five-zero! – created by master ice cream maker Gérard Sanchez in his production workshop in Saint-Malo, with natural and organic ingredients: whole farm milk, seasonal fruits. It will take time to try them all but we have already tested the yellow lemon from Syracuse, the Paris-Brest ice cream (inspired by the pastry of the same name), the cracker flavor from Vence and the bourbon vanilla ice cream from Madagascar ( 8th best in France for the vanilla category according to Gault & Millau).
Photo: Mustache le Marais
Inaugurated in mid-May, Mustache is already enjoying deserved success and is contributing to the revitalization of this portion of rue de Bretagne which, these days, is seeing three or four other stores open.
▼ Mustache
63, Rue Bretagne, 75003 Paris
Tuesday to Friday from 11:30 a.m. to 22:30 p.m.
Saturday and Sunday 11 a.m. to 22:30 p.m.
Tel: 09 83 76 33 50
Text: Katia Barillot
20.05.22
