We all knew Alain Afflelou; here comes Magic Afflelou! Newly established in the Marais district, the famous optician offers an innovative concept at the intersection of Rue Beaubourg and Rue Rambuteau. The goal: to attract the discerning clientele of the neighborhood and, more generally, of Paris.

Located near the Centre Pompidou, this pioneering store is unlike any other. It is entirely dedicated to the Magic collection: interchangeable clip-on glasses that combine modularity and infinite customization.

Magic Afflelou Marais's offering is a bit like magic. It's a collection of modular glasses with interchangeable clips. The instructions are simple: choose a frame, and with a single movement, add magnetic clips to change your style, filter out blue light from screens, switch to sun mode, night driving mode, or sports mode. This way, you can multiply your looks and uses without changing your glasses.

The fun experience is also technical: an interactive digital wall allows you to virtually try on different clips (polarized, colored, etc.) and create a unique look according to your desires. Magic Afflelou Marais highlights eco-responsible, recyclable frames made from bio-sourced materials – a rarity in the optical industry. The service also includes a teleconsultation space without rendez-vous.

The contemporary layout, personalized offerings, and intuitive technology make this an interesting place for those looking for stylish glasses while strolling through the vibrant ecosystem of the surrounding Marais streets.