Eye contour serum, ©Horace

Horace is the only Parisian boutique where you can find all the “Grooming essentials for guys”.

This is how Horace defines itself, a men's cosmetics brand founded by two trendy boys, Marc Briant-Terlet and Kim Mazzilli, tired of not finding any skincare products corresponding to generation Z: pro-inclusivity and diversity, natural and at reasonable prices.

After successfully trying their hand at online commerce and two pop-up stores later, one of which in le Marais, the two founders of this “complete, simple, fun and effective range of male care products” decided to open a “real” boutique in the heart of the Marais.

Known for seeking the opinion of its community in the development of its products, from the basics to the most sophisticated such as shaving gel (€9), mattifying cream, watermelon toothpaste (€6), including beard oil (€11) or eye contour serum (€16) etc. the tandem opens a store to finally meet their fans IRL (In Real Life: in real life).

In this new space dedicated to men who claim to like taking care of themselves, we find products benefiting from minimal packaging and above all formulas which come close to 100% ingredients of natural origin.

Another plus, the prices which are much more accessible than the classic green brands and which make you want to think you are a boy.

Horace
68, rue Vieille du Temple, 75003 Paris
Monday to Wednesday from 10:30 a.m. to 19:30 p.m.
Thursday to Saturday from 10:30 a.m. to 20 p.m.
Sunday from 12 p.m. to 19 p.m.
Tel: +01 71 24 86 47 XNUMX

Text: Sandrine Maggiani
Photos: ©Olivia Rutherford

14.10.20

THIS WAY THE BEAUTY

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WHAAAAAAAT?!

 

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